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Free Marketing Tools for Online Businesses

Free Marketing Tools for Online Businesses


Learning how to market your small businesses online will help to grow your customer base and drive sales. Not sure where to start? No worries! We collected some tools for you to get started. Most of them are FREE to start!

Here are some tools you can leverage as you start your new year. We don’t need to belabor the fact that the devil is in the details and for small businesses, clients will judge you based on your online presence: your social media pages, your website and your response time on these channels. Here are a few tools that can help you get ahead of the curve:

It is a complete design tool for anyone who isn’t an experienced designer. You can design everything from printables to PDFs to invoices to flyers to infographics to websites. It is best suited for small business owners, online entrepreneurs, and marketers.

Strikingly is a website builder that allows you to create a single page layout and to show legitimacy to your customers

HubSpot CRM helps companies of all sizes track and nurture leads and analyze business metrics. HubSpot is suitable for any B2B or B2C business in a variety of segments, including accounting, marketing, sales, construction, retail, real estate and more. It offers features including outbound and inbound marketing, sales automation, sales pipeline management, customer relations management, email tracking, lead management, contact management and more.

 Although direct payment gateway is not allowed in Kenya now, they are useful tool to allow customers to view your product catalog and increase visibility

Calendly is perfect for anyone scheduling appointments. It integrates with any and all calendars and gives you the freedom to set your schedule and let your clients pick their times. You can set up custom meeting times, names, descriptions etc. The range of possibilities is very wide and is extremely user-friendly.


These will surely give you a leg up above your competition. If you want to stay updated on business growth tips and lessons learnt, subscribe to our newsletter.


Author: Angela Thige

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